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I've been observing the U.S. automotive market for years, so naturally, I have a lot of opinions. The trick for me now is to decide where to start. Given that we are coming to the end of the calendar year, I think it makes sense to look at the year's winners and losers. Maybe you'll agree. Maybe you'll disagree. But if you're like me, you'll definitely have your own opinions.

WINNERS

Kia Optima SX

Kia - If you first watched Kia's entry into the U.S. market a few years ago, you may have dismissed them as the latest Korean flop. And, perhaps if not for a couple key events, you'd probably be right. During 2012, with guidance from parent company, Hyundai, and vision from former Audi chief designer, Peter Schreyer, Kia has established itself as a brand with an identity and a bright future. In fact, sales figures early in 2012, led by the hot Optima sedan, reached all-time highs for the manufacturer and showed some of the highest growth in the market.

Fiat - I get it. I do. It's small, it's cute, and it's European. What's not to love? In fact, perhaps the only real mistake Fiat and it's American partner, Chrysler, made was to misjudge the demand for this Italian transplant. With the 500, and sportier 500 Abarth, Fiat has brought a little bit of Italian charm to a small car segment that is loaded with dull, stodgy cars. Mini has ruled this roost with an iron fist since BMW re-introduced this throwback in the early 2000's. Now, Fiat brings a car that is smaller, cheaper, and fresher. Will I still be calling Fiat a winner next year? Time will tell. Rumors of a Fiat sedan have me doubtful, and management needs to have a better assessment of the market to keep sales flowing.

LOSERS

Photo Credit: Dodge.com

Chrysler/Dodge - I hate Chrysler/Dodge. But I realize that I don't hate their cars. The 2013 Dart looks pretty cool, and I'm looking forward to getting behind the wheel. They have some good engines, and the designs aren't awful. But, it's because their cars are pretty good that I'm so disappointed. The problem? Their BRANDING. Who are they? Who is buying their cars? I bet a lot of people would say that Dodge builds tough-guy, muscle cars. So what tough guy is buying a Caravan? Is Chrysler a luxury car maker? Ummm...no, they aren't. But as a parent, I don't see the 300 as being a family car, either. If they can figure out who they are and if their consumers agree with that identity, I could see Chrysler coming back. But that would be quite a feat.

Nissan - Nissan was showing promise just a few years ago. They were a solid number three to Honda and Toyota, and were predicting big things for themselves. But, checking the headlines, you may have seen that the big doings for them all revolve around the near-exotic GT-R. Their brand new Altima? Hardly a whisper. In fact, I have a hard time spotting it on the streets. The Maxima, famously once compared to the 911 as a track car, sells about as many units as the $100K iconic sports car. And the Cube? Well, it's basically a square. Nissan may still be a top 3 Japanese name. But with the rise of the Koreans, and the renewed strength of Ford, that's no longer good enough to keep them relevant.